Portfolio

I’ve been working in audience development, content strategy, and digital strategy since 2013.

I initially cut my teeth as a contributor to the South China Morning Post before making my way to Heavy.com as a journalist. There, I was an original team member strategizing how to conquer Google to deliver breaking news into the 2010s and beyond.

Since then, I’ve brought my strategic storytelling to established audiences in need of expanding and established ideas in need of an audience.

Here are some of the brands I’ve been fortunate enough to work with: